Sunday, 23 December 2012

Tanishq: Iva Collection Launch

Tanishq introduces a new range of simple, sober yet sophisticated jewellery line for Indian women of today.Tanishq,  launched ‘IVA’ – a new fashion jewellery line in Gold to celebrate the true essence of feminism.Tanishq has tied-up with TIPS Industries Limited, the producers of the most-awaited action-thriller ‘RACE 2’ wherein leading actresses Deepika Padukone, Jacqueline Fernandez and Ameesha Patel will be seen donning the IVA collection in the film.
Beate Stenfield, Head of Product Innovation at Tanishq defining the Diva, she said, “Diva resonates a versatile personality in which change is the only constant, one who has the ability to participate in her surroundings and make it her own, more experimentative, an epitome of heightened feminity and individuality.

Available from Rs. 20,000 onwards, IVA range offers a wide variety in earrings, finger rings, pendants, cuffs, neckpieces in 80 designs and is available at Tanishq stores across New Delhi, Mumbai, Bangalore, Kolkata, Pune, Ludhiana, Chandigarh,  and Hyderabad.

The collection will be in stores starting 25th Dec 2012.

"The Iva Collection is Simple yet modern, Versatile & Stylish"

Take a look at their breathtakingly amazing collection:

 Cast of Race2 wearing Iva jewellery:

Beate,explaining us the story behind the innovation!

Beautiful Ruhi from Republic of Chic wearing Iva collection
Lovely Beate Stenfield,Head of Product Innovation 

Take a look at the whole collection here:Tanishq Iva

Do let me know what do you think of the Iva Collection?

You can find Tanishq on:
Twitter:  on the #ivaLicious

Kisses ♥♥♥


  1. It's a very beautiful collection. I love that ring (second from the bottom).

  2. Deepika is lookng awesome! I just followed your blog. Hope you can check out mine too:

  3. Are you sure its on 25th Dec, 2013? That's a long time. One full year...

  4. @Kavita : Oops my bad! its dec'2012 :)

  5. Great collection and designs are quite functional :)
    Ruhi looks GOOD

  6. Thanks for your sweet compliment on my blog. Happy New Year xo

  7. such a refreshing blog, the whole look is so 'IVAish'

    Much Luck !


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